Trade Show
Klass Vida
Natural Products Expo West — U.S. Launch
Natural Products Expo West — U.S. Launch
Client
Klass Vida
Event
Natural Products Expo West — U.S. Launch
Type
Trade Show
Where
Anaheim, CA
Our Role
Daily branded happy hours across a three-day trade show launch
The Ask
Klass Vida was launching a new electrolyte powder line in the United States at Natural Products Expo West — one of the industry's largest trade shows. They wanted to showcase how their products could be used creatively beyond simply mixing with water. At a massive show with thousands of exhibitors, the challenge was cutting through the noise and generating meaningful exposure for an emerging brand making its U.S. debut.
What We Built
We hosted three daily happy hours throughout the three-day conference, creating branded mocktails that used Klass Vida products in every beverage — each one designed to match and enhance the product flavors and functional benefits. Our team actively drew attendees to the happy hours, turning the booth into a destination experience that generated buzz across the show floor.
The Results
Successfully attracted crowds to a lesser-known brand at a massive trade show.
Provided critical exposure during a pivotal U.S. product launch.
Created a destination experience at a crowded conference.
Demonstrated product versatility to retailers, distributors, and industry professionals.
“They crushed it. It was honestly the highlight of the conference for us and helped us gain exposure when we were new to the market. We're so grateful to their team.”
— Chief Product Officer, Klass Vida