Product Launch
The Absorption Company
Product Launch with Ian Somerhalder & Nikki Reed
Product Launch with Ian Somerhalder & Nikki Reed
Client
The Absorption Company
Event
Product Launch with Ian Somerhalder & Nikki Reed
Type
Product Launch
Where
Los Angeles, CA
Our Role
Custom functional beverage program for a celebrity-founded product launch
The Ask
At a critical product launch for their supplement and hydration company, actors Ian Somerhalder and Nikki Reed needed to showcase their products beyond the typical "mix with water" application. The challenge: demonstrate versatility and sophistication while preserving the functional benefits. With this being essentially a product debut, execution had to be flawless — no room for error in front of key stakeholders and potential customers.
What We Built
We designed four custom functional mocktails that elevated The Absorption Company's products while complementing their existing flavor profiles. Each mocktail was crafted to showcase the products in an unexpected, craft-beverage context — presenting supplements in a premium format guests hadn't seen before, without compromising the wellness benefits.
The Results
Products showcased in innovative applications that raised their perceived value.
Demonstrated product versatility beyond standard usage.
Created a lasting impression at a critical launch moment.
Elevated the brand by presenting supplements in a premium, craft context.
“Best non-alcoholic drinks ever.”
— Ian Somerhalder, Co-Founder, The Absorption Company