Brand Activation
Supergirl x Gonna Need Milk
Intergalactic Rest Stop — Two-Day Film Premiere Activation
Intergalactic Rest Stop — Two-Day Film Premiere Activation
Client
Supergirl x Gonna Need Milk
Event
Intergalactic Rest Stop — Two-Day Film Premiere Activation
Type
Brand Activation
Where
Day 1: Santa Monica, CA · Day 2: Warner Bros. Lot, Burbank, CA
Our Role
Branded beverage program and invented product for a two-day film premiere activation
The Ask
For the Supergirl film premiere, the Intergalactic Rest Stop activation ran two days back to back — a public street takeover in Santa Monica on Day 1, then an invite-only stop on the Warner Bros. lot in Burbank on Day 2. The activation was part of Gonna Need Milk — MilkPEP's national campaign partnership with Warner Bros. Pictures and DC Studios — with KFC also activating on site. Both days needed a beverage program that felt invented for the film, not just branded to it, and that could keep pace with a line that never stopped moving.
What We Built
We created Intergalactic Milk — a custom beverage invented specifically for the activation, tying directly into the Gonna Need Milk campaign and giving fans something to talk about beyond the photo op. We ran full beverage service inside the bus both days: themed drinks served from the window on Day 1's public line in Santa Monica, then again on Day 2 inside the Warner Bros. lot for the studio's invited guests. Same standard, same energy, two very different crowds.
The Results
Invented Intergalactic Milk as a custom beverage tied to the Gonna Need Milk campaign.
Executed the beverage program across two distinct activation days and audiences — public and studio lot.
Continuous service to a line that wrapped the activation all day, both days.
Beverage program stayed fully in-theme with the film's world and characters throughout.