Brand Activation
Dermalogica Clear Start
The Potion Parlor — Halloween Influencer Event
The Potion Parlor — Halloween Influencer Event
Client
Dermalogica Clear Start
Event
The Potion Parlor — Halloween Influencer Event
Type
Brand Activation
Where
Los Angeles, CA
Our Role
Full hospitality design and execution for a 4-hour influencer activation
The Ask
Dermalogica Clear Start was hosting a Halloween-themed influencer event designed to generate social media content and UGC. The core challenge: create a hospitality experience compelling enough to stop influencers in their tracks and give them something worth posting. Without an engaging focal point, attendees might move through without fully experiencing — or posting about — the activation.
What We Built
We designed three fully branded interactive "potions" — each built to be visually compelling, on-brand, and shareable. The Brand Potion: a purple presentation with purple glitter, matched precisely to Clear Start's brand colors. The Smoking Cauldron: a theatrical black experience with dry ice creating dramatic smoke effects. The Color-Changing Experience: an interactive moment where guests added a butterfly pea shot and watched the color transform in front of them. Each potion crafted to drive interaction, photo moments, and social sharing.
The Results
Hospitality experience became the primary content moment of the event.
Created compelling shareable content that extended brand reach far beyond the room.
Drove meaningful engagement with the brand at every touchpoint.
“I LOVE working with Daryl and the team — they exceed expectations every time. Guests LOVED the experience. They crushed it.”
— Event Producer, OneNine Design (for Dermalogica Clear Start)