Brio Water

The Ask

Brio Water had the booth, the product lineup, and the ambition. Designing and executing world-class hospitality isn't a hardware company's core competency — and it shouldn't have to be. Across three major trade shows, they needed a partner who could build a guest experience worthy of their brand, drive meaningful foot traffic into a 3,000 sq ft exhibit, and create the kind of dwell time that converts visitors into real sales conversations.

What We Built

We designed and built a full Hydration Station experience inside Brio's exhibit — a custom installation that put their dispensers, filtration systems, and product line front and center in a way guests could experience firsthand. We developed a custom guest program built entirely around Brio's product ecosystem. Staff trained across their full range — from residential dispensers to the Lago commercial line — and outfitted in branded Brio uniforms so guests experienced one seamless team. From Orlando to Chicago to Miami, we managed all logistics, setup, and execution across three cities without a single hiccup.

Thousands of leads captured by the Brio sales team across all three shows.

Extended booth dwell time gave the sales team the runway to build relationships and close.

Flawless multi-city execution — three shows, three cities, zero execution issues.

Our staff operated as a seamless brand extension, indistinguishable from the Brio team.

“Massive Impact executed flawlessly — they were the hit of the show. The way they drove traffic and engaged our guests gave our team exactly the runway they needed to line up real sales opportunities.”

— Arman Melkonian, President, Brio Water Technology