Corporate Event
AbbVie
Annual Holiday Party — Four Movie-Themed Bars
Annual Holiday Party — Four Movie-Themed Bars
Client
AbbVie
Event
Annual Holiday Party — Four Movie-Themed Bars
Type
Corporate Event
Where
AbbVie Campus, CA
Our Role
Design, fabrication, staffing, and execution of four simultaneous themed bars across a corporate campus
The Ask
AbbVie, one of the world's largest pharmaceutical companies, was hosting their annual holiday party for over 1,000 employees across their sprawling campus. Two requirements created unique challenges: the event needed to be completely alcohol-free, and they wanted four distinct bars throughout the campus, each with a different holiday movie theme. Employee satisfaction, morale, and appreciation were on the line at their flagship annual event.
What We Built
Our most ambitious project to date: four completely unique, movie-themed bars designed and executed simultaneously. The Grinch Who Stole Christmas — whimsical, green-themed drinks. Die Hard — edgy, action-inspired beverages. It's a Wonderful Life — classic, nostalgic recipes. Old Hollywood Speakeasy — sophisticated, vintage-inspired service. Each bar featured handmade custom decorations, a fully designed aesthetic matching its film, and carefully crafted zero-proof drinks that embodied the spirit of each movie. A team of 12+ Massive Impact staff orchestrated the logistics across multiple campus locations.
The Results
Created huge lines and sustained interest throughout the six-hour event.
Eliminated the need for alcohol entirely while keeping the energy high.
Made employees feel special, engaged, and appreciated at the company's flagship event.
Demonstrated enterprise-scale execution with complex multi-location logistics.
“Daryl and his team are amazing. We gave them a mandate and they blew our mind with what they created. Not only were the bar designs outrageous, the drinks were fabulous and our staff was thrilled. We will be hiring them every year.”
— Head of Events and Experience, AbbVie